![]() Last month, Reebok also ended its relationship with Rick Ross after he rapped about giving a woman a drug to have his way with her.Ībout a year ago, I happened upon this statement about the Monitor in the Harvard Business Review – under the charming heading of “do things that don’t interest you”: In fact, Mountain Dew also was criticized recently because of its endorsement deal with Lil Wayne, whose rap lyrics compared a rough sex act to the tortuous death of Emmett Till, a black teen who was murdered in 1955 for allegedly whistling at a white woman. But the controversy over its latest spot illustrates the fine line that companies must walk when trying to be hip. Mountain Dew, known for its neon color and high caffeine content, is generally marketed to younger men and sometimes attempts to have edgier ads. The word "do" is in apparent reference to the soft drink's "Dew It" slogan. The woman eventually screams "I can't do this, no no no!" and runs away. The ad was part of a series developed by African-American rapper Tyler, The Creator, and depicted a battered white woman on crutches being urged to identify a suspect out of a lineup of black men.Ī goat character known as Felicia is included in the lineup and makes threatening comments to the woman, such as "Ya better not snitch on a playa" and "Keep ya mouth shut." The soda and snack food company said it immediately pulled the 60-second spot after learning that people found it offensive. PepsiCo is once again learning the risks of celebrity partnerships after an ad for Mountain Dew was criticized for portraying racial stereotypes and making light of violence toward women. We are human beings, and even just the benefit of the doubt toward our neighbor could be the beginning of a revolution. In the face of political polarity, economic uncertainty, and international conflict, there can still be space for a cultural reset.We are not combatants in a war. He’s been twice taken away from his family.”The Innocence Project is an organization that seeks to reverse wrongful convictions, but it can also speak to an effort to restore. Cure “is someone that was failed by the system once, and he has again been failed by the system. Where is the space and opportunity for benevolence?Seth Miller, executive director of the Innocence Project of Florida, says Mr. Cure couldn’t have known what it is like to be an officer. Cure’s last name offers a glimpse into what seems to be both the simplest and the hardest solution – a need for a deeper humanity. The tragic tales of Sean Bell, shot by police the morning before his wedding day, and Philando Castile, born 48 hours before me, haunt me.Mr. ![]() A series of escalations ended with the fatal shooting of Mr. According to reports, the deputy, who was white, pulled over Mr. Cure, who was wrongfully imprisoned for 16 years for a crime he didn’t commit, was gripped by a fear that he would once again be denied justice without cause.His nightmare came true this past Monday during a struggle with a Georgia deputy. How could a man with a surname of healing have to endure such heartache for so long?Mr. ![]() I heard about the tragedy of Leonard Cure, and my heart sank.
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